by Brett Rutherford
Those of us old enough to have touched and used metal type
have a sense of the astonishing printing progress made in the last
half-century. The all-digital generations following us will have grown up with
digital cameras, desktop publishing, and instant Internet access to vast
libraries of “virtual” books. To them, the history of printing will be quaint
and charming. Its only inheritance may be the traditional esthetics that
distinguish fine design and printing from semi-literate junk. People will know
that printing looked better in the “good old days,” but they won’t know why.
Our
printing descendants, if they visit a museum displaying printing presses and
typesetting machinery, might marvel at how printers, at the turn of the 20th
century, still rubbed greasy ink on raised metal type and pressed it against
paper, much as Johannes Gutenberg had done in the 1450s.
The
chronology of printing is fascinating, with its long letterpress “stone age,”
followed by a burst of 19th Century inventions such as the rotary
press, the Linotype machine, the halftone screen, and photoengraving. The
triumph of offset lithography after World War II, however, started a revolution
in invention that is now reaching its apogee — with innovations coming so fast
that the industry can barely keep up with them.
The
printing industry, even as late as the 1970s, would still have been
recognizable to a printer of 100 years earlier. The industry we are becoming in
the post-2000 world, though, will be one the old-fashioned printer could not
even imagine. We are already at the point where we can get a book or magazine
to a printing press without consuming any materials such as film, chemicals,
proofs, or plates. In less than two decades, the book or magazine itself will
become a “virtual” product, with readers
printing out text passages or color images only if they want to keep or share
them. Coffee table art books will transfer images to virtual paintings on our
walls. Virtual magazines will have moving, talking advertisements, and celebrity
interviews that can be heard as well as read. Libraries will be accessible 24
hours a day, with on-line reading/printing of public domain texts.
We really
can’t even imagine where it will all lead, but all these things are steps along
the way to the inventor’s ideal: imaging machinery that has no moving parts,
never wears out, and uses no “consumables” other than energy.
How We Got Here
Gutenberg,
Senefelder, Mergenthaler and other inventors who moved us toward our all-digital age might be startled to see where the industry they steered has gone.
Most of the inventors of the past sought a short-term goal, and envisioned the
profits they would make because their machines could copy words and pictures
faster, cheaper and better.
We can look
back on certain inventions and say, with some certainty, that they mattered a
great deal in liberating printing from the days of scribes to the days of ink
dots and pixels. Here are the creative landmarks that I believe have mattered
most to the printing industry in the millennium now ended, a timeline of
inventions and “firsts.”
AD 800.
Books are produced in quantity in Korea and Japan from hand-carved woodblocks.
1041. Books
are printed in China from movable ceramic clay type. Although books are printed
and widely distributed by Imperial order, Europeans remain unaware of Chinese
printing methods for almost half a millennium.
1221. Books
are printed in China from moveable type made from hand-carved wood blocks. As
many as 30,000 separate Chinese characters were required!
1453 to
1456. Gutenberg’s Bible. The first finished, complete European book proving
that cast metal type could be used to produce a Bible comparable to the best
work of scribes and illuminators. By the year 1500, there would be ten million
printed books in Europe. By 1507, the Church began censoring some printed
books, banning others. A few printers are ordered strangled or burned at the
stake.
1495. In
Venice, Aldus Manutius is the first successful printer-publisher. He uses
elegant, readable typefaces, woodcut illustrations, and smaller page sizes to
produce affordable copies of Greek and Latin classics.
1535. First
printing press in the New World is set up in Mexico.
1550. Wood
engravings are the predominant method of producing illustrations, but intaglio
engravings in copper gain appeal. The tradition of “multi-process” books, with
text produced by one method and illustrations printed on separate sheets or
signatures by another method, takes shape.
1639. First
printing in North America -- “The Freeman’s Oath” in Massachusetts.
1725. The
first stereotype plate is cast from a metal type form in Scotland. This is the
first instance of a permanent “plate” apart from handset type. This meant that
the original type could be redistributed and re-used. The method was not widely
used, though, until much later in the 18th century.
1796. Alois
Senefelder develops the art of stone lithography, printing from a flat, grained
stone surface. This is the predecessor of offset lithography.
1800.
America’s first “coffee table” art book is published, a book of hand-colored
engraved plates of “The City of Philadelphia.”
1806.
Machine-made paper becomes available for the first time, thanks to the
invention of the Fourdrinier paper machine—the process still used today for
papermaking. Before this time, all paper was hand-made.
1814. The
London Times uses steam power to print newspapers on a cylindrical
press.
1829. First
typewriter is patented in Detroit, Michigan. Typewriters capable of working at
the same speed as writing longhand would be not developed until the 1870s.
1835 to
1841. W.H. Fox Talbot develops the techniques for making photographic
negatives, and from them, any number of positive copies. Modern photography is
born, with a profound impact on printing. The discovery that light-sensitive
materials could capture and preserve toned images of real life was a bombshell.
Until then, only a trained artist could represent reality, and only using hand
tools and complicated techniques to represent tone and shadow.
1840. First
paper made from wood pulp instead of rag fibers. Bookworms started the march to
extinction since they couldn’t eat paper made from wood pulp.
1844.
Richard Hoe’s first letterpress using an image carrier (stereotype) cylinder.
1850. First
stone lithographic press with automatic inking and impression cylinders.
Lithographs rapidly became the principal means to produce posters and low-cost
art reproductions.
1860. First
rotary gravure printing on paper in France. Gravure would one day become a
printing giant, used for Sunday supplements, catalogs, and long-run magazines.
1864. The
halftone screen is invented. For the first time, a printing press could
reproduce a photograph, simulating all its gradations of tone using dots of
various sizes.
1865. First
web press built by William Bullock, with rotary letterpress image carrier and
impression cylinders. Web printing is off and running.
1868. First
rotary litho press using zinc plates.
1870.
In-line folding machines fold sheets into signatures as they come off press.
Laid-off New York City bindery girls, in desperation, become dance hall
performers.
1872.
Photoengraving of letterpress plates is introduced. Engravings of halftones or
line drawings can now be printed on the same form with metal type.
1875. Carl
Klitsch develops photochemical engraving for gravure printing.
1879.
Thomas Edison invents the electric lamp, with a profound impact on American
culture and industry. The electrification of cities and factories means the end
of reliance on steam and human power for printing machinery.
1886.
Ottmar Mergenthaler unveils the Linotype machine, the first successful device
to automate typesetting. The Linotype, one of the greatest inventions of all
time, cast individual, justified lines of metal type, using matrices that
dropped from an overhead compartment. After being used to cast the type in
molten lead, the matrices were automatically redistributed. Productivity was
500% greater than setting type by hand. His invention would sweep the world and
would be the dominant method of typesetting for more than 60 years.
1891.
Tolbert Lanston introduces the Monotype typesetter.
1892. First
color printing using three-color halftone screens.
1904.
Offset lithography is invented. The act of printing “second hand” from a
cylindrical rubber blanket instead of by direct contact with the image carrier
had profound implications – so profound that offset, in less than half a
century, would become the dominant printing process.
1930. First
four-color offset press is installed. American “photolithographers” would spend
decades perfecting the four-color printing process.
1942.
Magnetic tape introduced. Although it took decades for cheap, recordable/
erasable magnetic media to impact the graphic arts, today we rely on it to
store all our jobs.
1951. First
color television. A technology that would lead to color computer monitors and
the whole world of color perceived as RGB.
1954.
Phototypesetting begins with the introduction of the Harris Fotosetter. During
the next 20 years, phototypesetting became faster and cheaper, and the
typesetting industry came into its glory days as entrepreneurs bought the new
technology. Metal typesetting was all but obsolete by 1970.
1957.
Helvetica typeface introduced. A dark day for printing.
1960.
Invention of the laser. No single invention since the Linotype has had more
impact on the graphic arts industry. The laser’s ability to focus a microscopic
dot at high energy levels has brought it into use in all kinds of imaging
devices – and the end is not in sight.
1962. First
Xerox copier. The copier would come to dominate the black and white printing
market within two decades.
1964.
Introduction of word processing systems. The existence of text in stored media
instantly presented both challenge and opportunity to typesetters and printers.
By 1975, word processors became affordable standalone units with disk storage.
The first inklings here of putting the prepress into the hands of the customer
– another trend that isn’t over yet.
1968. First
all-digital typesetter. No more film fonts, since fonts are now “software.”
1972. First
color copiers. A harbinger that “color on demand” would one day be the
customer’s credo.
1980. The
desktop laser printer. Within 20 years, there would be a desktop printer
accessible to almost anyone with a computer.
1981.
Introduction of PostScript by Adobe, Inc. , the first device-independent file
format for text and graphics. Today’s wildly popular PDF format is an offshoot
of PostScript.
1984. Apple
Computers introduces the Macintosh, the first computer whose operating system
included on-screen type and graphics.
1985.
Desktop publishing is introduced to Mac users in Aldus Pagemaker, and to PC
users with Xerox Ventura Publisher. For the first time, ordinary computer users
are able to lay out complete publications and see them represented on screen
exactly as they will print.
The 1990s.
Well, you’ve lived through them. An explosion of new technology, at plummeting
prices. Cheap color printers, cheap scanners, 50-cent type fonts, huge PC disk drives, the Internet, digital presses, wide format printing – yegods,
where will it all lead us?